New North American Paving & Key Accounts Group Formed - Troy Houghton to Lead new Team!

New North American Paving & Key Accounts Group Formed - Troy Houghton to Lead new Team!

DALLAS, TX – March 1, 2019 – GeoShack, Inc. is pleased to announce the formation of its new North American Paving & Key Accounts Business Unit and that Mr. Troy Houghton has been promoted to the position of Paving & Key Accounts Business Unit Sales Manager.  He will continue to be based in the DFW area and will assume the duties of this new position effective March 1, 2019.

Mr. Houghton brings over twenty years of experience in the survey and construction industries, over a diverse range of products, to GeoShack’s Management Team.  The new Paving & Key Accounts Group is part of a company-wide initiative to supply and support new state of the art paving and milling solutions to heavy highway contractors and state departments of transportation.   These new solutions, both hardware, and software, help contractors stay ahead of the game, get more work done, and make that work more profitable. 

Troy stated, “The introduction of these new technologies; such as the RDM1, RDMC, and Intelligent Compaction will increase a road contractor’s productivity while reducing downtime, as well as reduce waste, thus leading to increased profitability.   I’m excited about this new opportunity for myself and what it means for GeoShack’s customers.”

Scott Beathard, President of GeoShack, Inc. added, “As we prepare GeoShack for another growth phase, Mr. Houghton’s experience, drive, work ethic and care for the customer make him the right person for the position.  The benefits of products, like the RDM1 are tremendous and we have to be at the forefront of these technologies to provide the knowledge and support to help our customers achieve maximum growth and profitability.  We will offer total solutions for our customers including training, installation, and support.”

GeoShack’s product lines include GPS, Machine Control, Robotic Total Stations, Optical Instruments, UAV’s, Scanners, GIS and Data Collectors.  We proudly represent the full line of Topcon & Sokkia products.   We also have a full line of supplies and accessories such as tripods, bags, and cases, roll flagging, grade rods, poplar wood stakes and lath, and paint.  At our authorized service repair centers, our service technicians are factory-trained for the products we represent and can repair most brands.

Troy can be reached at:


Office: (817) 439-7735

Cell phone: (817) 304-4947