Mr. Troy Houghton Promoted to Lead New Futtura® Sales Team

DALLAS, TXJanuary 16, 2023 – GeoShack, Inc. is pleased to announce that Mr. Troy Houghton has been promoted to lead GeoShack’s New Futtura® Sales Team.  Troy will continue to be based at our Fort Worth, TX area office and will be responsible for all the sales and marketing efforts for GeoShack’s Futtura® Sales Team, North America wide. 


Troy was a natural choice for the position having started with GeoShack over 25-years ago.  He has shown consistent leadership, achieving significant sales growth over the years in his previous roles.  He will have responsibility for all of GeoShack’s Futtura® Business. 


Mr. Houghton stated, “This is a great opportunity and GeoShack is a great company.  I am happy to be part of such a fine organization.”  Mr. David Owen, Senior Vice President said, “We are pleased to have Troy take the reins of this very important and emerging market segment for us.  With his wealth of knowledge and experience, he will have an immediate impact on our Futtura® business and increase our market share.

Futtura® recently announced its new Futtura® 3D line to complement their Futtura® 2D EconoGrade and Futtura iDig Systems.  Futtura® GradeMetrixfor Dozers & Excavators is packed with industry leading technology. From compact excavators to dozers and mining machines, the system offers precision and reliability at an Affordable Price. 


Introducing 2.5D Grade ControlThe embedded 2.5D functionality in
allows small and medium sized contractors the use of GNSS Guidance Technology for a vast array of simple and useful applications without the need for complex 3D files.  This unique functionality will significantly speed up contractor work cycles and reduce ROI time.


Futtura® SiteMetrix Survey is a complete GNSS RTK survey and mapping
solution offering unprecedented value in Survey, Layout and Positioning
work.  Users will immediately see the benefit of seamlessly performing data collection and layout, all in one easy-to-use application. And, a great value whether complimenting existing equipment or adding a new survey crew.


Introducing SureFix RTK  SureFix RTK is a ground-breaking solution offering a real time, dual solution point verification.  With SureFix®, crews can be assured the shot they take is a true solution every time.


The complete lineup of Futtura® solutions for Excavators, Dozers and Site Management are on display for the public during the World of Concrete tradeshow taking place at the Las Vegas Convention Center in Las Vegas Nevada January 17th thru January 19th, 2023. Please visit Booth C6754 in the Central Hall to learn more.


For more information about Futtura Tools and Technology®, please visit their website at:


Troy Houghton can be reached at:

Office phone: (817) 439-7711  E-mail:  [email protected]



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